Big Brands Are Finally Getting That Empowering Women Will Make Them Money

2014 may just be the year that Big Brands are finally figuring out that female empowerment is cool and that there’s lots wrong with messages we are sending women and girls in the media. The ads listed below are compelling because they cite statistics like 66% of Grade 4 girls say they enjoy math and science whereas only 18% of women major in those fields (Verizon, Pretty Brilliant) or show examples like in the interview conducted for the Always #LikeAGirl campaign. In addition, these ads do a great job of quantitatively and qualitatively demonstrating that gender inequality exists.  By appearing like they are aligning with women and fighting for equality, these brands can score some big wins in the eyes of equality-minded consumers.

Verizon

Verizon challenges parents, society, whomever, to stop focusing on women’s looks.  Instead of telling a girl she looks cute or pretty, we should be inspiring them to care about more about than just how they look.