3 Social Things I’m Watching This Week

Instagram Popular Page

What I’ve loved and at times gotten annoyed with Instagram is the lack of personalization.  What I do like about Instagram is that for the most part I can see what everyone I follow has posted and there is no algorithm blocking me from seeing what friends or brands I follow post. I don’t frequent the popular page within my Instagram app often, because when I do it usually features random teeny boppers taking selfies who somehow have tens of thousands of followers or superstars from a far off country that I am unfamiliar with. Generally, it’s a negative experience.  However, the other day, I tapped the Popular Page by accident, only to find quite a few photos I was actually interested in. To my surprise, one of the images that was of interest, only had 30 likes, which is strange as in the past, to end up on the Popular Page, a photo or video needed to have hundreds of thousands of likes which is usually reserved for the Beyoncés of the world.

katandrikop instagram popular page

As I discovered in this TechCrunch article, Instagram has indeed made strides to improve its explore page as this will undoubtedly cause people to spend more time in the app and lead to discovery of interesting Instagram accounts. In this example, there are photos of Sophia Amoruso’s book (which I am currently reading entitled #GIRLBOSS) by @rosiepizza, a user I do not follow, however she has tagged Amoruso, whom I do follow and I assume this is why this photo has ended up on my newly personalized popular feed. At time of writing, this photo only had 31 likes, a far cry from the tens of thousands of likes your average Beyoncé or Justin Bieber post gets. So far, I’ve really liked what I’ve seen in the new Popular Page and have even followed a few of them. Let’s see if they follow me back!

 

Social Commerce

Amazon is taking their e-commerce domination to the next level with #AmazonCart. Basically, how this works is if a brand tweets out their product (in this example it seems to be all CPG brands), you can reply to their tweet with #AmazonCart and the item in question would be added to your cart.  Amazon is touting this as a more convenient brand of social commerce as you won’t have to leave Twitter to add an item to your cart. Personally, I don’t think it’s interesting or valuable for me to tweet items into my shopping cart. It makes perfect sense from a product’s marketing perspective, however do I need everyone to know I just added a boring toothbrush to my Amazon shopping cart? Nope. And I would bet you would probably lose a few followers over this, too.  It should be interesting to see how this pans out.

Evernote x LinkedIn

Evernote is one of my go-to note taking apps as I can add in links, photos and much more to create rich notes.  Evernote has teamed up with professional networking leader LinkedIn to allow users to take a photo of business cards in Evernote, which will then synch with LinkedIn data. I personally am a fan of this idea as I enjoy the tactile ritual of exchanging business cards. While some professionals have taken to adding QR codes (are these even still a thing?) to their business cards, most people, as I’ve alluded to, don’t really use them. I’m sure we’re only a few short months away until we’re all using RFID chips to recognize one another and exchange contact info, but in the meantime, I will be using this Evernote business card reader.

The advantage of this partnership with LinkedIn should be that you won’t have to download yet another app (like CardMunch or CamCard) to help keep your contacts in order. [Interestingly, Evernote is welcoming CardMunch users who can just transfer their CardMunch data into Evernote]. In addition, you can also edit the contact information to make sure everything’s up-to-date and add in any other pertinent info on your new business contact.

I haven’t had a chance to try this out for myself yet, as the Android version isn’t out yet (ru’!) but I will keep you posted once I do.  Until then, I’ll just be rifling through my disorganized pile of business cards.